Growing any business in this era of digitization requires an innovative and holistic approach.
Whether you manage internal operations, deliver the services you offer, or increase the clientele base of your business, you need to use the latest tools and technologies to achieve the desired goals.
💡 Aesthetics refers to the beauty in appearance and physique of any person that portrays their personality to others.
Aesthetic practices deal with issues and diseases related to the human physique and appearance and transform human beauty to look attractive and charming. The services they offer are skincare, acne treatments, laser treatments, hair removal, etc.
Are you running an aesthetic clinic and looking to grow your customer base and revenue collection?
You have landed on the right page, where we will give you 20 top-notch ideas that will enable you to understand how to grow your aesthetic practice.
Top 20 Ideas to Grow an Aesthetic Practice
The global skin care market is expected to bring in US$186.60 billion in sales by 2024. An estimated 3.08% annual growth rate is projected (CAGR 2024–2028). Globally speaking, the United States dominates the market, with projected revenue of US$24,350 million in 2024.
According to per capita data, in 2024, every individual will contribute US$24.09 towards the overall income generated by the skin care market. Additionally, 25% of the skin care market’s sales by 2024 will come from luxury items.
In this scenario, the aesthetic practice must be active to provide the efficient beauty and aesthetic services to the maximum number of clients. As a result, they can grow their practice to earn the maximum amount of money.
To grow your practice and get a reasonable number of customers, we are giving you a million dollar ideas that will dramatically help you grow your aesthetic practice.
1. Develop a Robust Marketing Plan
Marketing is the game-changer in growing a business. As the owner of an aesthetic practice, you should not ignore marketing your services to a targeted audience. This sets a clear direction for your business to go ahead and achieve its goals.
For these, you have to develop a comprehensive and robust marketing plan that meets the needs of your practice and provides a gateway to excelling in terms of client base and revenue growth.
To diversify marketing efforts for your aesthetic practice, you need to consider four aspects.
These are:
🔵 Who are you?
🟠 What are your goals?
🟡 Why should clients choose you?
🟢 How will you engage clients?
🔵 Who are you?
You must have an identity in the aesthetic industry. To introduce your practice, you need to provide mandatory details.
This include:
- Your practice’s name
- A Success Story
- Services you offer
Next, you have to specify the client’s category for whom you are going to offer your services.
This include:
- Age group
- Gender
- Demography/location
You must specify the age groups and genders as well to further categorize the audience you are going to reach and provide treatments.
Also, select the area or location where you will provide the aesthetic services (where your practice is located).
🟠 What are your goals?
After a clear brand/practice introduction, you need to set the goals in your marketing plan.
You have to describe in detail what you are going to achieve.
Your goals must be clear, achievable, measurable, and specific to your clients. Additionally, set the timeframe for what you want to achieve. This will make you more concentrated and proactive in your job.
The major goals an aesthetic practice can set include:
- Increase the number of monthly patients by 20% within 3 months.
- Establish a loyalty program within the next 2 months.
- Drive 15% more treatment retail sales MoM (month-over-month) for the next 6 months.
🟡 Why should clients choose you?
Giving a solid reason to get services from your practice is an important element that drives more clients.
A practice offering state-of-the-art and patient-centric treatments can achieve a remarkable clientele.
Communicate with your clients and measure their satisfaction level. This will help you identify the top services and products that make them happy.
At the end of the day, you can attract new patients by eliciting current clients’ comments regarding the services.
You must clarify that:
- What makes you different among competitors?
- In what areas do you have an edge over other market players?
- How do you address the issues of your patients?
- What are the top benefits and packages you offer?
🟢 How will you engage clients?
Patient engagement is an integral factor that helps increase your aesthetic practice. The more patients engaged, the more chances there are to increase the reimbursement rate for the services you offer.
As an aesthetic business, you must engage your patients by utilizing a clear and swift communication approach and the latest and most innovative communication tools like reminders, e-mails, and messages.
You must facilitate interaction among your practice’s professionals, e.g., skincare specialists, physicians, and front office staff, with patients.
Use simple and clear language that patients can understand easily. Additionally, provide real-life examples to understand the aesthetic procedures.
2. Create a Strong Online Presence
Today, everything is shifting to smart solutions. To maintain and get long-term outcomes, you need a strong online presence for your business.
Having a business website for your aesthetic clinic will be a bridge for your potential clients to know all about your practice.
To provide your patients with an effective source for your business information, develop a website for your practice.
For this, you can hire qualified and experienced web developers. They should have a strong grip on back-end and front-end development knowledge and experience.
Here’s what you can do to make your website user and SEO -friendly for customers:
- You must consider designing and developing the website to showcase your practice’s services that you are offering. It must be included with testimonials and your clinic’s specialties, like beauty and spa services, etc.
- Remember, the website should be mobile-friendly because most of the customers are using smartphones. It should have a very impressive design and a very short load time.
- To get optimal website performance, optimize your website to make it SEO-friendly and meet search engine requirements for appearing in the top search results.
- You can hire SEO specialists to boost the search engine rankings and get more traffic that leads to paid clients.
3. Utilize Social Media Marketing
Social media is a powerful weapon in the marketing race for a business. This medium is most widely used globally. It means you can target a huge number of social media users to promote your practice.
Social media marketing is a multi-faceted approach that helps practices utilize multiple social media platforms. The key social media platforms include:
- YouTube
- TikTok
For potential growth and engagement on social media, you need to publish engaging and helpful content that addresses your patients’ issues. You can post treatment-related videos, client testimonials, and content about aesthetic procedures.
Your content must be well-researched and showcase your aesthetic services and treatment options to grab the attention of clients.
You must consider running targeted ad campaigns to reach potential clients in your area who are looking for aesthetic treatments.
Finally, build an environment of interaction with your social media followers by responding to comments, hosting live Q&A sessions, and encouraging user-generated content.
4. Optimize for Local SEO
Targeting specific location-based and need-based clients is an effective way to grab more clients to sell your services.
To get this job done, you need to focus on the local SEO strategy.
💡 Local SEO is a form of SEO that helps businesses target an audience within a specific area, region, or language.
Your practice should appear in local search results. This will increase the CTR and then conversions. For this, you can optimize your website and social media profile with local keywords to target a location-based audience.
You can also optimize your Google My Business listing with accurate information, photos, and client reviews.
Additionally, you should inject location-specific keywords in your website content, meta descriptions, and blog posts to attract local clients.
Finally, you can ask satisfied clients (who have already received services from your practice) to leave positive reviews on local directories and review sites.
5. Offer Special Promotions and Packages
Promotions and packages on treatments and services can help boost your aesthetic practice’s revenue by catching a huge number of patients. They also help you attract new clients and retain existing ones.
You can offer discounts to your clients for services like skincare services and products like beauty lotions and perfumes.
To get new and retain current patients, you can create limited-time offers or raffling off free services for new clients to encourage trialing your services.
You can bundle popular treatments into discounted packages to provide better value and encourage multiple bookings.
Additionally, you can promote seasonal or holiday-themed specials to attract clients looking for timely deals on products and services.
6. Use Practice Management Software
A practice management software helps a practice manage its billing and RCM operations efficiently.
A PMS can perform tasks such as:
- Appointment scheduling
- Reporting and analytics
- Billing and coding
- Claims management
- Generating reports
- Electronic health records
- Maintain patient medical records
To complete your practice’s operations with a PMS, aestheticians can utilize the reminders, e-mails, and messaging features that are integrated in a PMS to communicate with their patients without any delay or difficulty.
Practices can also ensure billing and coding accuracy while submitting claims to insurance providers to avoid claim delays and denials and receive reimbursements appropriately.
Moreover, you can automate the tasks to lessen the administrative burden and speed up the operations to get things completed on time without long waits, which helps increase patient satisfaction.
7. Invest in Quality Equipment and Products
Aesthetics practices must provide their patients with high-quality equipment and products. This helps improve treatment outcomes and patient satisfaction.
An aesthetic clinic can utilize products and equipment to cure their patients, including:
- Injectable Tools
- UVB lamp
- Laser Therapy Equipment
- Magnification Lamp
- Microdermabrasion machines
- Skincare products
- Steamer
- Body contouring devices
- Facial Bed
To deliver the best care to patients, a practice must invest in and purchase state-of-the-art aesthetic devices, tools, and skincare products to provide safe and optimal care with the latest treatment technologies.
According to the American Association of Aesthetic Medicine and Surgery (AAMS), more than six million injectable dermal fillers (often referred to in the medical aesthetics industry as simply “injectables”) are used each year to enhance facial structure and achieve a more youthful look.
That is why many professionals are taking advantage of the increasing demand for this treatment, adding it to their repertoire of service offerings.
For this, you first need training to utilize this treatment technology. Then you will be able to get the desired results to cure your patients properly.
8. Provide Excellent Customer Service
Aesthetic practitioners must value their patients because they are the central figure for any business development. Patient satisfaction helps increase profitability and maintain competitiveness in the market.
For maximum customer satisfaction, practices can adopt the following strategies:
- Hire the right staff.
- Identify a customer journey.
- Use CRM (Customer Relationship Management).
- Personalize the customer experience.
- Respond quickly to queries.
- Build a proper customer service framework.
- Define measurable customer service goals.
- Implement an effective feedback loop.
As an aesthetic practice, ensure excellent customer service and train your staff to offer friendly, professional, and personalized service to every client.
You must establish a welcoming and comfortable environment in your practice to enhance the client experience.
Lastly, listen to the client’s concerns with concentration and address them accordingly to maintain a positive reputation for your practice.
9. Develop a Loyalty Program
A loyalty program can significantly increase the profitability of an aesthetic practice. It attracts patients who look for discounts and perks on services and products.
Aesthetic practices can offer a point-scoring system to patients on their visits; this will attract more patients. In this way, the practices can grow their business and earn a reasonable amount of money.
A comprehensive loyalty program for an aesthetic practice can have:
- Referrals
- Discounts
- Incentives through referrals
- Rewards
- Tiers
- Hold customer appreciation events
- Rewards for purchases
- Subscription programs
- VIP Memberships
An aesthetic practice needs to offer rewards points for every treatment or product purchase that can be redeemed for discounts or free services.
You should consider providing exclusive benefits to loyalty program members, such as early access to new treatments or special events.
Always remember to communicate with members about their points balance and available rewards to keep them engaged.
10. Collaborate with Influencers
Influencers in any industry can play a vital role in the progress of a business.
For aesthetic practice, they can provide the best quality and most influential content in the form of blogs and videos and provide reviews of your products and services.
Aestheticians can collaborate with influencers in ways like:
- Brand ambassadorships
- Researching relevant influencers
- Sponsored content
- Give influencers campaigns to complete
- Gifting
- Giveaways
- Affiliate links or discount codes
- Hosting events
The collaboration between an aesthetic practice and industry influencers helps earn client trust and loyalty.
To collaborate with industry influencers effectively, aesthetic practices must find and collaborate with local influencers who align with your brand and can authentically promote your services.
You can offer influencers complimentary treatments in exchange for honest reviews and social media posts.
Keep tracking the impact of influencer collaborations through referral codes or unique URLs to measure ROI.
11. Use Telehealth and Virtual Consultations
Utilizing telehealth services like virtual consultations via video conferencing (practice providing virtual skincare consultations via Zoom or other telehealth platforms) has emerged as a frequent technology to engage with patients.
Virtual consultations help aesthetic clinics broaden their reach and attract busy clients or those hesitant to visit in person.
Virtual consultations and telehealth services offer:
- Safe and secure data transfer
- Smooth and clear communication
- Convenient accessibility for patients and providers
- Fast care delivery
- HIPAA-compliant patient treatment
To get the maximum number of patients satisfied by offering your services virtually, use video conferencing tools to provide initial consultations for clients who prefer remote appointments using their smartphones.
You must clearly discuss treatment options, answer questions, and develop personalized treatment plans during virtual sessions.
Additionally, integrate telehealth tools and features like video cameras, ECGs, etc. with your practice management system to provide a better patient experience.
12. Utilize Email Marketing
E-mail marketing is another important way to maximize your practice’s patient engagement. This helps you inform your patients of the latest products and services.
Additionally, you can easily schedule and send the latest updates, discounts, promotions, and skincare tips using email sequences.
The steps in e-mail marketing include:
- Defining your audience.
- Choosing a platform.
- Determining the campaign type.
- Building an email list
- Segmenting your list
- Creating your email
- Sending an email
- Responding to email
To send monthly or weekly e-mails or newsletters with exclusive discounts and skincare advice, you can build an email list of current and potential clients to send regular newsletters and promotions.
You must segment your email list to send targeted messages based on client preferences, treatment history, and engagement.
Use email automation to follow up with clients after appointments, remind them of upcoming appointments, and send birthday or holiday greetings.
13. Implement Client Feedback Systems
Client feedback can act as a booster to increase your practice’s sustainability.
Aesthetic practices can improve their services, address concerns, and enhance client satisfaction by getting reviews and feedback from patients for whom they provide services.
The practices can include conducting surveys like:
- Phone surveys
- E-mail surveys
- Patient comments
- Survey QNAS
- Web-based surveys
To use patient’s feedback for a practice’s growth, aestheticians can:
Use surveys and feedback forms to gather client opinions about their experience and satisfaction with the treatments they received.
Monitor online reviews on platforms like Google and Yelp to identify areas for improvement and address any concerns.
Enhance service and product quality and delivery as well by considering and actively analyzing the feedback and opinions of the patients.
14. Attend Conferences and Expos
Remaining up-to-date and informed about the latest trends and technologies by attending industry conferences and expos helps aestheticians learn about new treatment devices and their usage.
The events and conferences that aestheticians can attend include:
- Integrative Dermatology Conference for Dermatologists
- Plastic Surgery Meetings
- Global Aesthetic Conference
This helps improve workflow efficiency and enhance the delivery of quality care to patients. Attending conferences and seminars also helps them collaborate with other industry professionals to gain more referrals.
For this, aesthetic practice owners must participate in industry conferences to stay updated on the latest trends, treatments, and technologies in aesthetics.
They should network with other professionals to build relationships and share insights related to treatments and services you provide.
Also, utilize the knowledge gained from conferences to improve your practice’s services and stay competitive in the market.
15. Educate Yourself and Your Staff
Your staff can help grow aesthetic practices with their expertise. They can utilize their skills and the latest treatment techniques and devices related to skincare and other aesthetic problems.
On the other hand, as an owner of an aesthetic practice, you must have vast and in-depth industry knowledge. Additionally, you must be equipped with managerial skills to manage the administrative operations.
The sources that can help practices and patients include:
- Industry websites
- eBooks
- Case studies
- Newsletters
- Webinars and seminars
- Workshops
To educate you and your staff, you must invest in continuous education and training for yourself and your team to stay updated on industry advancements. You and your team members must be updated with the latest trends, updates, and treatment equipment.
To polish your and your team’s skills and professional capabilities, attend workshops, webinars, and courses to gain knowledge and experience in aesthetic treatments.
To make your staff more proactive, encourage them to obtain certifications and participate in professional development opportunities related to their industry.
16. Deliver Excellent Services
Service and products are the core elements of an aesthetic practice. Their delivery and quality should not be compromised at any cost.
Service delivery greatly influences patient satisfaction and loyalty.
Major factors in excellent and quality service delivery include:
- Timeliness
- Quality of care
- Effective communication
- Empathy
- Tools and technologies
To ensure the delivery of excellent services, you must deliver on-time and high-quality treatments using the latest techniques and technologies.
The staff must communicate with patients politely and listen to their concerns. Additionally, seek ways to improve service delivery based on client feedback and industry standards.
As a result, you will increase the patient retention rate, which will definitely help your practice grow in terms of revenue collection.
17. Outsource Your Services
If you feel a burden on your shoulders administering your practice’s internal managerial, billing, and front desk operations, the solution to ease your burden is outsourcing your aesthetic services.
You must have the knowledge to outsource to an efficient billing provider. Before collaborating with a company, understand the pricing plans and compensations they provide.
Additionally, you must make sure that the company you are going to partner with has an experienced and professional team of billers and coders.
Aesthetic practices must take into account that the company is providing HIPAA compliant services and a practice management system to avoid any legal penalties in the future.
Deliver fast and quality patient care by outsourcing billing and RCM services for your aesthetics practice to BellMedEx.
18. Offer Financing Options
Offering flexible financing options like credit cards can help patients find and choose cost-effective treatments.
A practice establishes personalized pricing plans to target a specific category of patients. This helps them attract new patients, which enhances the practice’s profitability.
The financing options that an aesthetic practice may consider offering patients are:
- Healthcare credit cards
- Patient-centered alternative payment methods
- Medical loans, including plastic surgery financing
- Lines of credit
To offer better financing options to your patients, you should collaborate with financing companies to provide clients with flexible payment plans for expensive treatments.
You should clearly communicate financing options during consultations to make treatments easier to understand for patients.
Also, promote financing availability on your website and marketing materials to attract clients who need financial assistance.
19. Overcome the Weaknesses
The flaws and weaknesses within your practice can negatively affect the performance of your practice.
Addressing your weaknesses is essential to growing your practice. It can help aestheticians point out the issues and address them promptly.
The major weaknesses of an aesthetic practice may include:
- Billing errors
- Inaccurate medical records
- Claim denials
- Inexperienced and unqualified staff
- Missed appointments, etc.
To overcome issues and weaknesses that hurt an aesthetic practice’s financial growth, implement a strategic policy.
You must hire a qualified and experienced team of billers and coders to eliminate the billing errors. In addition, utilize an efficient practice management software or billing software to find and reduce the chances of inaccuracies and inconsistencies in the patient record.
Fix the issues related to appointment scheduling to reduce no-shows and utilize a claim scrubbing software to avoid claim denials as well.
Moreover, find the claim denial reasons and use claim-scrubbing software to fix the errors and resolve the claim denial issues.
20. Stay Compliant with Regulations
Adhering to local, state, and national healthcare laws like HIPAA is crucial for running a practice. This helps avoid legal and financial penalties.
The major healthcare laws include:
- HIPAA
- HIPAA Privacy Rule
- HIPAA Security Rule
- HITECH Act
- The Affordable Care Act
- MACRA
To stay compliant with healthcare regulations, aesthetic practices must keep up-to-date with local, state, and federal regulations governing aesthetic practices.
Aesthetic practice must ensure all staff are trained on compliance requirements and best practices.
Regularly review and update policies and procedures to maintain compliance and avoid legal issues.
Concluding Remarks
The field of aesthetics is booming now. The clinics offering these cosmetic treatments have to be good at providing their patients quick, high quality service if they want to boost their efficiency and profits. Zeroing in on the above-shared 20 ideas for improving an aesthetics practice could be game changing. They might find their practice operating a whole lot better and making a whole lot more money.
